Two years, ago, I did one of these sessions for a delightful young couple in Florida at the beach. It was a lot of fun! I was clad in Bermuda shorts, flip-flops, shades, and sunscreen, no less, as I attempted to immerse myself into the celebratory nature of the event. That would my personal advice to beginning photographers doing these sessions. Have fun doing it! Smile, laugh, enjoy yourself, too, and do throw in an occasional compliment on how great your clients look and are doing throughout the session. It would go a long way in making your clients comfortable and pleased with the session. :-)
“The key is developing and following one’s own style. One should not try and copy others but develop their own style and try and create a niche segment around it with their expertise in that field. This way the increasing competition does not affect one’s business. Good branding is an important aspect as well. So developing a niche style and promoting your business around that style is the key to survival and growth for every wedding photographer.”
When styling a photo session, I like to start out with a basic color palette and go from there. It can help to have one “rock star” in the photos who carries a pattern in their outfit that the rest of the group’s clothing or accessories pulls from, while keeping everyone else’s outfits more simple. You can do this with a neutral and a few colorful brights, or try a softer palette that has different tonal ranges of the same shades.
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